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Alienating the female audience? Nah, I don't think so. It's just, as I said, that the word "cute" or "cuteness" are nowadays often associated with other tipology of imagery, and I thought for this reason it was misplaced, but maybe it was only me. I know many words are misused or change meaning depending on the context you use them, it's just that routine makes a word appear or sound "wrong" if used outside its usual context. But it's ok, if you say you picked it for precise reasons, I'm not the one who will ask you to change it, lol
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