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I'm not sure if this counts, but I really liked the XBox advert that was shown in the UK. It had things from nature playing and ended with the slogan 'Play More'.
I know it's not strictly a game adverts, but still...
As for the worst, some of the SONY 'Third Place' ads have been non-informative, rather than bad per se. I can't see how they would have encouraged PS2 sales to be honest.
Oh yeah, I used to hate one of the old FIFA game ads, especially the 'EA Sports - it's in the game' slogan.
- S
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