[Redpyramidhead]

Originally Posted by Panuru

Because certain effects result in cheap and distasteful moviemaking. It can work when applied to promoting a product, like a music video that is made to promote music or the image of a band/singer, but it doesn't work when the film is the product itself and it has to speak for itself without pointing at something ideally, and actually, behind it. It's somewhat like saying an ad can be good, but a book written using the same language of ads is crap and ureadable. They're different products, music videos and films, with different purposes. Experimenting most of the times results in bad storytelling, if you're not a genius or a person able to use an experimental language limiting its influence to the form. The medium is the message, said McLuhan. In case of music videos it is. In fact the medium, the language, deforms the content, and the result is mostly about exteriority. Content is very marginal in music videos. In case of movies the medium, the language, should be functional to the message, not the opposite. If the language fagocitates everything else, the movie ceases to be a movie. Spike Jonze denies any content in order to make the language predominant. In a music video making language predominant is a perfect way to attract people, because as a matter of fact the video exists in the first place to sell something to the public. Not recognizing this difference is what I call ineptitude, speaking of art. But of course I'm not saying you have to agree.

You make a lot of good points. When looked at from that perspective I can understand your aversion to such a thing. You are right that in order to preserve the artistic integrity of a film that the way in which it is presented should probably not be done in a way that emulates such a commercial thing such as most music videos. The story, acting, and cinematography should probably be able to sell itself in the case of a great film. The only place I really disagree with you is that perhaps it could be done in a way that hasn't been done yet. Outright making a movie look like a music video is probably disgraceful in some ways, but using what one may have learned from making music videos in a new and innovative way in the cinematography for a film could be interesting. The reason I feel this way probably stems from the fact that I find a really great music video the work of a very intelligent artist in its own right, but I suppose we could probably argue about why the two mediums should never be mixed in any way whatsoever until we're blue in the face or just agree to disagree

_RED_