[Hylas]

The big companies do as they wish, making people pay inflated prices that have nothing to do with the actual object you buy; especially in Europe prices are higher for entertainment. That's stealing, too. But who's going to make an ad saying "You wouldn't rob your neighbor!" to scare the leaders or the marketing experts of the companies? Noboby. I doubt they would be so easily scared.

I think they make a mistake trying to demonize the downloading and the filesharing. They should punish those that are profiting from piracy, those who actually sell counterfeit products, not a teenager who wants to see tha latest movie and downloads it because his parents can't give him enough money to buy a ticket or a DVD because the prices are too high! The teenager we are talking about won't probably go to see a movie, or more movies, if he can't afford it, and this will happen in any case, with the filesharing resource available or not. Do not forget that maybe, if you give him the chance to see what the movie is really about, he could end buying the original when having the chance. Lower the prices to a number that is close to reality, give people other means to know what the products for sale are about (why making a people waste money on a game they don't like? who wants to spend $50 or more on a game that sucks and that remains unplayed because it's too bad? more demos available for free in stores would be good, and this is just an example) and try to fight piracy as an industry, not as a personal resource.