Dunno if this was posted already but i thought id share the info anyways
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Halo 2 Hits the Big Screen with Cinematic Trailer
Redmond, Wash., —Microsoft Game Studios and Bungie Studios today announced a movie-style promotional campaign for the launch of the most anticipated game this year, Halo® 2. Beginning today and continuing through August, a Halo 2 theatrical trailer will be shown in more than 1,500 Loews Cineplex Entertainment movie screens in the U.S., before many of the hottest films of the summer, including Spider-Man 2, The Village, King Arthur, I Robot, Catwoman, and Alien vs. Predator. The trailer sets the stage for Master Chief's arrival on Earth to stop Covenant forces from destroying all mankind. Halo 2 lands on store shelves on November 9th; gamers can reserve their copy now, as a special limited edition version of Halo 2 is currently available for pre-order at most retailers.
The cinematic Halo 2 trailer was created by The Ant Farm, the Hollywood company renowned for their work on trailers for blockbuster films such as The Lord of the Rings, Spider-Man 2, Shrek, Kill Bill, and the Harry Potter series.
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Do you think more games will follow this and start advertising in this sort of a way? I hope they do.