It is definitely too expensive, especially for kids. Just imagine a 13 years old anime lover who wants to buy some anime DVDs. There aren't many chances for this kind of anime fans to get enough money, because they don't work, and not all parents would agree giving them the money to get anime. I frankly think some prices are way too exaggerated. They should cost less and people would propably download them less as well. No wonder people prefer to get them for free or to get bootlegs if they have to pay 189$ for a complete original box set...