I'm not sure this will make sense to you either, but I'll make an example. John Ford, one of the immortal fathers of cinema made in the USA, used to film following very strict rules, just because the studios at the time wouldn't let directors be completely free. Since he coudn't edit his own movies and couldn't change the scripts and so on, he tried to get every bit of freedom he could within the limits imposed, starting with his filmed material. He wouldn't film more nor he would film less less than he wished to be on the final product, so that the studios couldn't manipulate his work in ways he didn't like and make of his work something he could not recognize as his own. Would you call somebody like that not creative just because he wasn't free to do as he wished or because his possibilities weren't limitless? Of course not. I'd say that maybe requires a bigger creative effort, on the contrary. Limits and boudaries can be challenging for creativity. The important thing is getting things work according to your standards.
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