Even though I haven't picked this up yet I have played it and the detail, gameplay, graphics, controls, cars, tuning and everything else are perfect right down to the colouring of the brake pads!!
Whatever EA Games may have done in the past this is the most beautiful driving game yet. Even the flames for the exhausts are included and people who know me offline know Im addicted to this sort of stuff.
This is the perfect game for anyone who loves any of these: The Fast & The Furious (+2 Fast 2 Furious), Gran Turismo, cars, speed and beautifully crafted driving games.