The Wii is the first system that really markets itself to casual gamers, in effect its changed the industry as a whole - but only when it applies to itself. Its been able to grow because its tapped into a huge cash cow market. The Wii hasn't really taken or stolen many gamers from other consoles but basically created new users/gamers by expanding the market. Instead of just taking a larger piece of the pie, they made the pie bigger and had their share too.
Success of games like Wii Fit would have never happened if the Wii did not have this new legion of casual gamers.
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